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News & Updates

Catch up on the latest news & updates from SFM

Sierra Works Launched by SFM & the MLTPA!

Hello everyone! I wanted to share some exciting news. We’ve launched Sierra Works to make it easier for you to engage with free technical assistance for your sustainable Recreation and Tourism projects through California Jobs First (Sierra Region). Whether you’ve applied for Catalyst Funding or have a project that is aligned with the Strategic Plan, this site serves as a central hub to connect you with expert support.

Led by Sierra Focus Media and the MLTPA as the Recreation & Tourism Industry Sector Coordinators appointed by Sierra Jobs First, our goal is to foster sustainable growth, support businesses, and strengthen local industries through strategic investments and collaboration. Through Sierra Works, you can access a wide range of services, including:

✅ Recreation & Tourism Strategy Development
✅ Funding Alignment & Grant Application Assistance
✅ Outreach, Messaging, and PR Strategy Development
✅ Policy Consultation & Stakeholder Engagement
✅ GIS & Mapping, Trail Design, and Ground Truthing

We are also convening a Working Group to bring together regional partners, businesses, and organizations to collaborate, align projects with funding, and strengthen our recreation and tourism economy. If you’re interested in joining, visit SierraWorks.org.
This is just the beginning for Sierra Works. In the coming weeks, we’ll also be establishing a social media presence and an email list so you can stay up to date on all of the exciting projects that are happening in the Sierra Region. 
 
We hope this resource makes it easier for you to engage with California Jobs First and take full advantage of the support available for your sustainable Recreation and Tourism projects. Let us know if you have any questions—we’d love to connect!